Amid all the interest in the audio music-streaming market in India, where Spotify, Gaana, JioSaavn and others are all scrapping it out, the biggest hitter is undeniably a video-streaming service: YouTube.
We already knew that it has 265 million monthly users in India; that it may account for as much as 40% of Indian labels’ digital revenue; and that Indian artists regularly feature in the highest positions in YouTube’s global music chart.
Now there are some new stats to remind us of the sheer scale of the service in India generally, not just for music. “There are many channels now with over 10 million subscribers and over 1,200 Indian channels which now have over one million subscribers,” YouTube India’s director of content partnerships Satya Raghavan told The Economic Times. Of course, Raghavan cited music and film company T-Series’ channel as the biggest, but the 100-million-subscribers milestone it reached earlier this year is actually out of date now.
Visit its main channel now, and you’ll see it has 121 million subscribers – 19 million ahead of gamer PewDiePie, with whom it was vying for top spot for so long.
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Interesting statistics!